This entry was posted in on September 06, 2019
Advantages of mobile shopping (mobile e-commerce)
1. Convenience at hand
Where’s your cell phone? It’s likely within arms reach and that’s the case for the majority of smartphone users.
Even if you’re only planning to quickly look something up, you know how often random searching leads to a purchase.
That’s one of the biggest reasons that mobile commerce is growing at such an astronomical rate:
It is incredibly convenient to purchase things on something you already carry with you all the time.
The easier it is for a buyer to purchase an item, the more likely they are to do it.
A buyer that sees something in their online store that they can purchase right that minute without having to change devices is much more likely to make a purchase.
Convenience is key, even to the point where customers will often pay more or buy a lesser item than what they wanted if the process of buying it is simpler than the alternative.
2. A new buying platform
An increasing number of shoppers, particularly younger shoppers, use mobile commerce all the time and a lot don’t even have a desktop computer.
A mobile friendly environment enables quick and friendly access for this new demographic.
Similarly, existing customers are purchasing more simply because it is easier for them to do so on the go.
3. Immediate gratification
We all fallen prey to the impulse online purchase.
That spontaneous thing we purchased in the moment that we never would have purchased if we were window shopping.
But while the impulse buy may be the achilles heal of buyers, mobile e-commerce is designed to encourage it.
A mobile shopper is more likely to buy the first item they see something instead of spending more time considering or doing comparison shopping.
It all comes down to the time buyers have to think the purchase over.
I saw my coworker browsing your online site. I went home, loaded your site on my laptop, and located my credit card...
It gave me enough time to think about the purchase, and my interest was lost to the point where I did not want to make the purchase at all.
However, if I had to option to purchase it the minute I first saw it and could use my phone, I'd be excited and made the purchase.
4. Competitive advantage
Just as you have been dragging your feet about purchasing via your mobile, not everyone has their e-commerce business platform ready yet.
Of the ones that do, many only barely works, with clunky shopping experiences, buggy browsing and busted checkout.
Of all the online stores offering mobile shopping, only a few are doing it well, and those are drawing in the majority of the profits.
If a site is not only mobile ready, but works and works well, there is a significant competitive advantage.
There may be a dozen other online stores with the item, but the competition narrows considerably if you’re the only one with seamless mobile checkout.
Mobile is a new e-commerce wilderness, one where conmpanies can distinguish themselves now before it gets as crowded as the regular web.
What are you waiting for?
Mobile shopping may seem like chasing a current trend but, in reality, it is simply a sensible step in helping you, the buyer.
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